SDR — Sales Development Representative
Own top-of-funnel. Your job is outbound prospecting and qualified meeting generation for the AE team.
About the role
You do not run demos. You do not close. You do one thing: generate qualified meetings that convert.
That means cold email, cold calls, LinkedIn outreach, and event follow-up — every day, at volume, with precision. A qualified meeting means a confirmed decision-maker, an identified operational pain, and budget authority present or accessible. Anything short of that is not a handoff.
Industries we sell into: logistics, fleet management, HVAC, field service operations. These are owner-operators with real problems and real budgets. Your job is to find them, earn 15 minutes of their attention, and hand them to an AE who can close.
What you'll do
- 40+ outbound touches per day across cold email, cold calls, and LinkedIn
- Research and build prospect lists in logistics, fleet management, HVAC, and field service operations
- Qualify meetings against defined criteria: confirmed decision-maker, identified pain, budget authority present or accessible
- Execute clean handoffs to AEs after the first qualified discovery call is confirmed
- Maintain accurate pipeline activity in CRM — every touch logged, every outcome recorded
- Test and iterate messaging based on response rates and conversion data
- Work directly with AEs to understand what makes a great meeting and calibrate accordingly
What we need
- 1+ years of outbound SDR experience in B2B — or a compelling reason you're ready without it
- Demonstrated comfort with cold calling — you don't hesitate, you don't over-warm
- Strong written communication — your emails get responses because they're direct and relevant
- CRM discipline: you log everything, you track everything
- Competitive, self-directed, and metrics-oriented
Nice to have
- Experience prospecting into logistics, fleet ops, HVAC, or field service verticals
- Familiarity with AI, SaaS, or technical products
- Experience at an early-stage startup where process didn't exist yet
- Track record of consistently exceeding meeting quotas
If you know how to open doors in operational industries and you want to be the first SDR at a company building something real, email Mike directly.